SEO Terminologies

2010-02-08T00:39:00.000-08:00

There are lots and lots of terms and terminology, that is used in Search Engine Optimization. Some of them are below listed

Absolute link – A link that shows the full URL of the page being linked at.

ABMs – Automated bid managers

ACSS – Aural cascading style sheet.

ACH – Automated clearing house network.

Adsense – Contextual ad network of Google.

Adwords – The cost per click ad system of Google.

AERT – Accessibility and evaluation and repair tool.

Affiliate Marketing – Helps the product owner expand their network through affiliate paying them on the basis of cost per action.

Algorithm – The formula that is used to rank websites.

Anchor text – The word on which the user clicks to follow a link.

ASCII – American standard code for information interchange.

Back link – A link from one website to another.

BBS – Bulletin board system.

Black hat SEO – Practicing optimization techniques that are not include in the techniques prescribed by search engines.

Blind Traffic – Traffic that is generated from misguiding advertisement and spam

Blog – A periodically updated online journal.

Bookmark – The process of saving your favorite URL in your web browser.

Boolean search – A search that uses mathematical formulas like and, or, not.

Broken Link – A link which is no more functional.

Byte – 8 bit.

Cache – Memory where frequently used data can be stored for rapid access.

CFML – Cold fusion markup language.

CGI – Common gateway interface.

Client – A person, program, computer or process that requests information.

Cloaking – Serving a specific page to search engine and a different page to human visitor Clustering – Grouping of a number of similar things

Cookie – A text file that certain sites attach to browser’s hard drive.

CPA – Cost Per Action

CPC – Cost per click

CPM – Cost per thousand Ad impressions

Cross link – A group of sites linking each other.

DDL – Data definition language

Dead Link – A link that does not lead to a page or site.

De listing – Removal of a site from a search engine.

Deep link – A link pointing to an internal page within the site

DHTML – Dynamic hyper text markup language.

Directory – Catalog of websites. Basically categorized and manually organized.

DNS – Domain name server or domain name system.

Domain – Location organization of web. Some also refer it as web.

Feed – Process of allowing readers to subscribe content update notification.

FFA – Free for all.

Flash – Software that helps the website looking rich.

FTP – File transfer Protocol.

Gateway Page – Entry page, first page visited by a user on a website.

Google – A search engine.

GUI – Graphic user interface.

Host – Same as server.

HTML – Hyper text markup language.

HTTP – Hyper Text Transfer Protocol.

HTTPS – Hyper Text Transfer Protocol Secure

IDF – Inverse document frequency.

IM – Instant messaging.

Inbound link – A link to a site from another site.

Inktomi – Yahoo owned database of search results.

IP address – Inter net protocol address. Every computer linked to internet has a unique IP address.

Keyword – A word used to create a search statement to have required information. Keyword Density – The no of keyword present in the content page. This is the old method of search engine relevancy.

Keyword Research Tools – Tool that help in finding the suitable keyword

Link – The connection from one web document to another.

Link Popularity – A measure for number and quality of links to one site. This is one of the imp criteria for Page rank.

META Tag – Generally referred to Meta description or Meta keywords.

Mirror Site – A site that duplicates another site.

Navigation – Paths to help a browser know where they are.

Niche – A subject on which a website focuses.

Open Directory Project – A directory owned by AOL also known as DMOZ, the largest human Edited Directory.

Outbound link – Link from one website to another external site.

Overture – A yahoo owned company that pioneered search on PPC basis.

Page rank – A measure devised by Google to measure number and quality of links to a site.

Portal – This is an entry site which offers the consumer with many services. E.g. Yahoo. PPC – Pay per click.

Reciprocal link – A link exchange between two sites.

Robots.txt – Text-based file that controls crawling of search engine spiders to certain content.

ROI – Return on investment.

RSS – Rich site summary.

SE – Search Engine.

SEM – Search engine marketing.

SEO – Search engine optimization.

Server – A computer that hosts files to deliver to other computers linked by a network

Unethical SEO – Same as black hat SEO.

URL – Uniform resource locator.

Virtual domain – Website that uses a virtual server.

Virtual Server – A server allowing top level domains to be hosted from a single computer.

Wikipedia – An online encyclopedia that uses wiki software.

White hat SEO – Optimizing a site following the set of procedures described by the search engines.

XHTML – eXtensible hyper text mark up language.

XML – eXtensible mark up language.

Zeal – A non commercial directory.

Zone – Some search engine allow their users to restrict their search to a particular area e.g. Google nation wise search.

If I missed out something and you have any suggestion, Please don't hesitate to tell me, I will be more happy to add your suggestion.

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SEO Terminologies